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About Me.

Hi, I’m Sydney! I’m a designer based out of Gainesville, Georgia. I love working on everything from identity design to UI/UX design. I enjoy using design as a problem solving tool. I love making stuff work and then making it fun!

After working in graphic design for 5 years, I decided
to start focusing more specifically on user-centric design. I believe the way something looks greatly impacts its usefulness. I also think that if we’re making something useful, we might as well make it look good while we’re at it. 

I received my Bachelor of Fine Arts with an emphasis in Graphic Design and New Media Certificate from the University of Georgia in 2019. I’m currently pursing my Masters in Emerging Media to expand my knowledge of UI/UX design. 

I can often be found judging books by their covers and then reading them. I enjoy baking cookies, and I’m very pro Oxford Comma. I love family beach trips despite my propensity for getting sunburned.

Wanna problem solve together? Let's chat!

EDUCATION

Master of Arts – Emerging Media

University of Georgia | Online | May 2024

Bachelor of Fine Art – Graphic Design
New Media Certificate

University of Georgia | Athens, GA | May 2019

Magna Cum Laude

Digital Photography Certificate

UNG Continuing Ed. | Dahlonega, GA | 2013

SKILLS

Graphic Design
UI/UX Design
Content Design
Photography
Identity Design
Typography
Color Theory

TOOLS

Illustrator
Photoshop
Indesign
Lightroom
WordPress
Figma
Canva

EXPERIENCE

Emerging Media Capstone Project

Explaiined | University of Georgia | summer 2023–present

  • Developed and launched a user-centric website on WordPress, dedicated to demystifying Artificial Intelligence (AI) for K-12 educators, offering consumable lessons, implementation strategies, collaborative opportunities, and trusted resources

  • Established a comprehensive design system to ensure consistency across the website’s interface and content, enhancing user experience

  • Created a functional prototype of the website using industry-standard prototyping tools, facilitating visualization and validation of design concepts

  • Formulated and executed a competitive analysis brief and user experience research plan, gathering insights to inform website design and content development

  • Conducted user testing to collect valuable feedback from educators, leading to iterative updates and enhancements based on user input

Graphic Designer & Design Lab Manager

Lanier College & Career Academy | Gainesville, GA | 2019–present

  • Pioneered the adoption of the first e-commerce platform within the district, enhancing accessibility and convenience for users in their transactions

  • Leveraged customer feedback to optimize the online store’s user experience, resulting in a significant expansion of the customer base
    and improved sales performance

  • Spearheaded restructuring of school’s website, focusing on information architecture, to optimize user experience

  • Contributed to school and district-wide initiatives, including branding efforts, by designing print and digital collateral aimed at effectively communicating the school’s programs and services to stakeholders

  • Orchestrated all facets of a student-centered enterprise, overseeing planning, organization, training, and production across all service types

Graphic Designer

A. Cape Design | Remote | 2023–present

  • Collaborated closely with the lead designer to conceptualize and execute designs for campaigns, ensuring alignment with client objectives and brand identity

  • Produced social media graphics for clients, aligning with their unique social media schedules and brand guidelines to enhance online presence and engagement

Graphic Design Intern

Mud Pie LLC | Stone Mountain, GA | summer 2018

  • Assisted the product development team with creating and preparing original artwork for production

  • Created and prepared ads and showroom collateral for AmericasMart’s Atlanta Gift and Apparel Market

  • Assisted with showroom setup for AmericasMart’s Atlanta Gift and
    Apparel Market

  • Designed digital ads for social media and layouts for email blasts

  • Created ads for national trade show magazines

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